3. Privacy Policy
Last updated: 27 March 2026
3.1 Introduction
Madira Pte. Ltd. is committed to protecting the personal data of its customers, website visitors, and business partners in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”). This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and your rights in relation to it.
3.2 Data We Collect
We may collect the following categories of personal data when you interact with Madira:
• Identity data: full name, date of birth (for age verification purposes).
• Contact data: email address, phone number, delivery address, billing address.
• Transaction data: order history, payment method (we do not store full card details), purchase preferences.
• Account data: login credentials, account preferences, communication history with our team.
• Usage data: how you navigate and interact with our website and portal, device type, browser type, IP address.
• Age verification data: confirmation of 18+ status at login and at checkout, and where required, documentary proof of age.
• Marketing data: your preferences regarding receiving communications from us.
3.3 How We Collect Data
We collect personal data directly from you when you register an account, place an order, contact us by email or WhatsApp, subscribe to our newsletter, or interact with our website. We may also collect data automatically through cookies and similar tracking technologies when you browse our platform. Additionally, we may receive data from third-party platforms such as Shopee and Lazada when you transact through those marketplaces.
3.4 How We Use Your Data
We use your personal data for the following purposes:
• To process and fulfil your orders and manage your account.
• To verify your age as required under Singapore’s Liquor Control legislation.
• To communicate with you about your orders, including dispatch notifications and delivery updates.
• To respond to your enquiries and resolve any disputes or complaints.
• To send you marketing communications about new products, promotions, and curated selections — but only where you have given your consent or where we have a legitimate interest to do so.
• To improve our website, platform, and product offerings through analysis of usage patterns.
• To comply with our legal obligations, including those under the PDPA, the Liquor Control Act, and other applicable Singapore legislation.
3.5 Disclosure of Your Data
Madira does not sell your personal data to third parties. We may share your data with:• Delivery partners: to facilitate the dispatch and delivery of your orders.
• Payment processors: to securely process payments.
• Technology service providers: including our website hosting provider, CRM platform, and email communication tools, all of whom are bound by appropriate data protection obligations.
• Regulatory authorities: where we are required to do so by law, court order, or government directive.
Where we share data with third parties, we require them to handle your data in accordance with applicable data protection laws.
3.6 Cookies
Our website uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and understand how visitors use our platform. You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
3.7 Data Retention
We retain your personal data only for as long as is necessary for the purposes for which it was collected, or as required by law. Transaction records are generally retained for a minimum of 5 years to comply with applicable commercial and tax regulations in Singapore. Age verification records are retained in accordance with our obligations under the Liquor Control Act.
3.8 Data Security
Madira takes reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is entirely secure and we cannot guarantee absolute security.
3.9 Your Rights
Under the PDPA, you have the right to: request access to the personal data we hold about you; request correction of any inaccurate or incomplete data; withdraw consent to the use of your data for marketing purposes at any time; and request information about how your data has been used or disclosed in the past year. To exercise any of these rights, please contact our Data Protection Officer at contact@madirasg.com.
3.10 Third-Party Platforms
When you purchase through Shopee or Lazada, those platforms operate under their own privacy policies, which govern the data they collect and process. We encourage you to review their respective privacy policies. Madira is responsible only for the data it directly collects and processes.
3.11 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Any material changes will be communicated to you via email or by a prominent notice on our website. Your continued use of our platform following any update constitutes acceptance of the revised policy.